RODA, 2018 Coloured outdoor
At ISaloni 2018 RODA presents their mix & match project, a conceptual and formal path consisting of several stages, which allows a multiplication of the possibilities of expression, from an aesthetic, functional and formal point of view, through a significant number of combinations of colours, materials and finishes.
An evolution made possible with a prolific synergy with the artistic direction of Rodolfo Dordoni, Gordon Guillaumier and the expert colorist Gabriella Zecca. Together with the company, they carried out an exhaustive research, resulting in a richer, never-before-seen colour palette, which allows to create further matching possibilities between elements, deepening and widening the dialogue between collections in a harmonious flow.
And not only that: thanks to the new colours available for belts, cords and upholstered, the iconic RODA collections come to a new life as protagonists of the proposals, thanks to an innovative mix that still perfectly reflects the sophisticated soul and design which have made RODA a symbol for the outdoor living.
While the RODA universe evolves through the multiplication of the usage possibilities of its chromatic range and combinations of materials, new products are born, and the existing collections enrich themselves with new elements.
At ISaloni 2018 LAZE, a Gordon Guillaumier design, makes its debut; while the PIPER collection expands with a dining table with an aluminum-frame, the first RODA extendable table with no teak elements, and a great variety of chairs, armchairs and stackable dining armchairs.
TRIPTYQUE joins the rugs collections, and eventually come three new colour variants for two exclusive, never-before-seen RODA designs: ABSTRACT and CELL. An important novelty, as the company presents for the first time new printed patterns, vivid and of great character, yet always consistent with that elegance which has always characterized the brand, broadly enriching their possibilities of expression.
Salone del Mobile
17-22 April 2018 - Fiera Milano Rho
Hall 20 - Booth C05