RODA among the featured brands at The Penthouse at Downtown Design Dubai 2026
On the occasion of Downtown Design Dubai 2026, RODA is taking part in The Penthouse, the immersive installation presented by HMA Living by Al Shamsi, which interprets the philosophy of Total Living through a comprehensive and integrated vision of contemporary living. Conceived as a true luxury residence rather than a traditional exhibition stand, The Penthouse brings together architecture, furniture, kitchens, wardrobes, doors, lighting and outdoor solutions within a cohesive environment, where every element contributes to a consistent living experience.
Within the expansive exhibition space, visitors can move through the different areas of a contemporary home while discovering a selection of Italian design brands. In this setting, RODA interprets the outdoor dimension, extending the project beyond the boundaries of the interior and contributing to a fluid and harmonious vision of living, where spaces engage in dialogue through materials, forms and design languages.
The project expresses a distinctive interpretation of Italian design culture, encapsulated in the principle: “Made in Italy is not a label. It is a culture.” This vision goes beyond the concept of origin to highlight the principles at the heart of Italian design: attention to proportions, material research, craftsmanship, quality and the ability to create meaningful relationships between the different elements of a space.
Through its participation in The Penthouse, RODA contributes to presenting a new vision of Total Living, where indoor and outdoor spaces become complementary parts of a single living concept, defined by continuity between environments and harmony among architecture, furniture and landscape.