RODA makes its debut in Shanghai at the Dexelance China showroom
RODA continues its international growth journey, choosing Shanghai for an important new milestone. In September, the brand took part in an event at the Dexelance China showroom, the local branch of the Group to which RODA belongs, celebrating the first anniversary of the exhibition space.
Opened in 2025 with the aim of strengthening Dexelance’s presence in China and establishing a reference point for high-end Italian design, the Shanghai showroom provides a platform dedicated to showcasing the distinct identities and expertise of the Group’s brands, fostering new connections with professionals, partners and industry players.
RODA’s presence brings its own interpretation of contemporary outdoor living to this context, based on continuity between indoor and outdoor spaces and on the combination of aesthetic research, quality, comfort and careful attention to materials. A vision deeply rooted in Made in Italy, which finds in the Dexelance showroom a place for dialogue with the Asian culture of living.
The event provided an opportunity to present RODA’s identity to a select audience and strengthen relationships within the Chinese market. Highlighting the strategic importance of the event for the brand’s international development was the presence of Daniele Pompa, CEO of RODA.