Rockrose – 410 W 53rd St – USA
For the third collaboration between Rockrose and RODA, the rooftop amenity space at 410 W 53rd Street in New York City has been transformed into an elevated outdoor living environment, fully furnished with RODA collections designed for the building’s residents.
Located ten stories above Midtown Manhattan, the rooftop terrace offers panoramic views of the iconic city skyline, creating a unique setting where nature, architecture, and outdoor comfort come together. RODA furniture enhances this urban retreat, providing refined spaces for dining, relaxing, and socializing.
To enrich the rooftop experience, Rockrose introduced pergolas and planters that bring natural elements into the metropolitan landscape. A palette of green tones across the fabrics and finishes creates a harmonious connection between the furnishings and the surrounding vegetation.
RODA’s Mix+Match material philosophy perfectly reflects the diversity and character of the New York skyline, combining different textures and materials to create a sophisticated yet welcoming atmosphere.
RODA developed a tailored layout that defines distinct areas for living, dining, and relaxation, optimizing the rooftop’s functionality and flow.
Designed for both beauty and durability, RODA’s furniture is designed to withstand the changing seasons of New York City, ensuring lasting performance and comfort throughout the year.
